Client: Nady Systems

Professional Audio – Richmond, CA. USA

Opportunity:

Nady Systems, are professional audio hardware and design company in Northern America, products are widely used by many famous musicians including Johnny Cash. Nady creating a new series of product marketing materials for the launch of its new product series and for worldwide tradeshows, such as NAMM Tradeshow

My Process:

Working with hardware engineers designer and marketing team to create a new brand identity to be used across all marketing materials using technical drawings and visual design. Using an extreme color palette and shapes to create a visually interesting layout, a red with banner shape to contrast the title of product SKU, and black with triangle shape for product details. Creating product SKU variations by using the tone of many different transparent colors with a large area on the flyer.

Solution & Result:

The client successfully launched new wireless mic system product line and branding campaigns worldwide and at NAMM Tradeshow.