Client: Amazing Protein
Next Generation Protein Food Technology Company – Aptos, CA. USA
Amazing Protein is a future Food-Tech to spotlight cell-based, fermented, and plant-based proteins start-up company.
Opportunity:
An investor presentation for Amazing Protein to Pepsico created a custom visual to demonstrate the unique benefits of its all-vegan meat substitute product, similar to Beyond Meat. Partner approached startup client to discuss venture opportunities.
My Process:
Work with executives and product developers in the kitchen for product photos, investor presentation contents, and to develop a set of step by step easy-to-understand instructional diagrams for packaging. Create custom visuals to demonstrate the unique benefits of its all-vegan meat substitute products with onsite food tasting sessions with Pepsico’s executives. The client also uses infographic pictograms to identify how products were made after being delivered to customers and Whole Food stores for preparation in the hot bars.
Solution & Result:
The client used visuals to secure partnership and funding with the Whole Food hot bar launch and brand ambassador tasting stations within Whole Food stores.
The client’s product quality improved significantly and was able to deliver raw materials without preparation issues. The final produced product at the hot bar was consistent and able to scale up into mass production.
